91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as guidance from family and friends.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%

User review statistics show the purchase probability for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the vast majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating actually helps your overall score.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company

This stat is one of lots of that show the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with an ideal five star score.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz