60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

89% Of Clients Want To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews go on without a reaction. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport