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Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your clients creates trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall score.
According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
70% Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Post A Review
More than a 35% would do it to inform others about their client encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or a legal representative.
Younger people (age 18-35) are even more inclined to work with a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Google Represents 57.5% Of All Reviews Worldwide
Google remains in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Only 6% Of Customers Do Not Trust Customer Reviews At All
According to client review statistics, a massive 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista