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Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a lawyer or a physician.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
86 Percent Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of prospective customers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
74% Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings data, we discovered that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Published On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Normally, 142 million consumers visit Yelp every month. This is as great a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal