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Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
15% Of Users Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of possible clients won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as guidance from family and friends.
Source: Brightlocal
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to consumer review data, a massive 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Given that the huge bulk of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
If A Company Manages To Fix Problems Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are happy to spend more money with a business.
Source: Statuslabs
89% Of Buyers Want To Read Reviews On Their Smartphones
Be it via an app or a mobile browser, clients prefer to read reviews on their cell phones.
Source: Statista
If They Were Asked, 77% Of Consumers Would Undoubtedly Submit A Review
More than a 35% would do it to advise others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium
70% Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs