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When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats place consumers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as advice from friends and family.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
70% Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
US Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
Online Product Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Just 6% Of Consumers Don't Trust Customer Reviews At All
According to client review data, a whopping 19% of customers constantly trust online reviews and never ever a purchase without reading reviews first.
Source: Statista