54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews go on without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients fairly normally prosper, review sites help make sure of that.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc