89% Of Consumers Read A Companies Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

More Than Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.

Younger people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

If A Company Manages To Resolve Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

83% Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to take notice of consumers' suggestions online.

Source: Statuslabs

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

89% Of Shoppers Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers