Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to client review stats, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone