Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential consumers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

Over Half Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

If A Company Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

74% Of Local Companies Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Prefer To Discover A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal