More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those invited, 80% of clients did post a review. In general, companies have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is among many that illustrate the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a perfect five star score.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Individuals Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo