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Users Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made quickly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general appeal of a website can only presume when it concerns trust.
Source: Review Trackers
89% Of Customers Browse A Businesses Feedback To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% increase.
Source: RevLocal
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
83% Of Customers Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on clients' recommendations online.
Source: Statuslabs
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal