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77% Of Customers Would Submit A Review If They Were Asked
More than a 35% would submit a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating in fact helps your overall score.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Generally two-thirds of companies have outstanding and great scores. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
89% Of Clients Browse A Businesses Replies To Reviews
Not only do a lot of individuals check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly typically succeed, review sites help ensure of that.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz