64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, people prefer to read reviews on their phones.

Source: Statista