Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers visit Yelp each month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

More Than Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the significance of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with an ideal five star score.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as recommendations from friends and family.

Source: Brightlocal

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews stay without a response. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation does not impact just the consumers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs