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49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
82 Percent Of Consumers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Want To Get The Truth About Business Products And Services.
Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Consumers Might Spend 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Online Product Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
72% Of Customers Won't Take Action Unless They Read Some Reviews
No matter how captivating your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
The Average Review Length Has Become 65% Much Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do many consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
89% Of Customers Want To Read Reviews On Their Mobile Phones
Be it through an app or a mobile browser, individuals choose to read reviews on their cell phones.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly normally prosper, review sites help make certain of that.
Source: Statuslabs