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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Around The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat consumers fairly normally prosper, review websites help ensure of that.
Source: Statuslabs
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as guidance from friends and family.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.
Source: RevLocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of client reviews stay without a reaction. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the vast bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Consumers Could Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users explain your product and services, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal