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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers check out Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really utilize them.
Although we now understand why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
89% Of Buyers Like To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, folks choose to read reviews on their smart phones.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general appeal of a site can just presume when it concerns trust.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a company's reputation does not affect just the consumers. Prospective employees also look at rankings and take a look at reviews.
Source: Deloitte
Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
95% Of Unhappy Clients Will Return To A Business If A Business Makes An Effort To Fix Problems Quickly And Effectively
Clients do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs