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Only 6 Percent Of Consumers Don't Trust Client Reviews At All
According to consumer review data, a whopping 19% of consumers always trust online reviews and never a buy without checking out reviews first.
Source: Statista
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you manage to select a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Considering that the huge majority of customers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.
Source: RevLocal
74% Of Regional Companies Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings data, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat customers well typically flourish, review websites help make sure of that.
Source: Statuslabs