Many Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall score.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

89% Of Clients Read A Companies Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really use them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a legal representative or a physician.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to client review statistics, a whopping 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista