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Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews generally bring the exact same weight as guidance from friends and family.
Source: Brightlocal
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'very influential'.
To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
More Than Half Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying preferences.
According to social media reviews stats, Facebook affects over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of five users are likely to trust a local business.
Source: RevLocal
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 6% Of Customers Do Not Rely On Customer Reviews At All
According to client review stats, a whopping 19% of customers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the potential clients are trying to find. Almost a third of consumers say written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the large majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Individuals Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista