63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Because the huge majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star ranking.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Since They Want To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.

Users come because they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not affect just the clients. Prospective team members also look at ratings and read reviews.

Source: Deloitte

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, individuals choose to read reviews on their cell phones.

Source: Statista

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The better other users describe your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal