70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp each month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat clients well normally succeed, review sites help make sure of that.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

If A Business Manages To Solve Problems Quickly And Effectively, 95% Of Disappointed Consumers Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your product and services, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score in fact helps your overall score.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz