53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have good and exceptional ratings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Most Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential customers are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista