Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Because the vast bulk of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position clients' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Clients Could Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users describe your services or product, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers