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Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Because They Desire To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.
Although we now know why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
83% Of All Younger People Were Invited To Leave A Review Recently
Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all clients to give a review on their business.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, most people prefer to read reviews on their cell phones.
Source: Statista