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73% Of Customers Think Written Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective clients are searching for. Practically a third of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
Clients Could Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
The Average Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores statistics, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how appealing your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really utilize them.
Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider