Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Company Manages To Fix Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Company

Consumers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs