95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Individuals Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, people today prefer to read reviews on their cell phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Over Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of prospective consumers will not even think about working with a business they can't find opinions about.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews go on without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers