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Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
70% Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online scores data, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of All Younger Customers Were Invited To Give A Review Recently
Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
77% Of Consumers Would Definitely Post A Review If They Were Asked
More than a 35% would do it to notify others about their customer experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider
When consumers have to select a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
89% Of Clients Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, people today prefer to read reviews on their phones.
Source: Statista
Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking
This stat is among many that show the value of online ratings. Now that news of client satisfaction travels this quick, keeping your clients delighted is more vital than ever.
57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for services with a perfect five star ranking.
Source: Brightlocal
89% Of Customers Read A Companies Feedback To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista