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The Average Review Word Count Has Actually Become 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews remain without a reply. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on consumers' suggestions online.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have great and awesome ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.
Source: Trust You
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When clients need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo