83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective consumers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is one of lots of that show the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star score.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers check out Yelp each month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal