Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Reviews Published On Twitter Can Help Improve Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective clients are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to client review stats, a tremendous 19% of consumers always trust online reviews and never ever a buy without checking out reviews first.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When consumers have to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

83% Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take note of consumers' suggestions online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly normally prosper, review sites help make sure of that.

Source: Statuslabs

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs