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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
15% Of Buyers Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of possible customers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
Clients Might Invest 31% More With A Business That Has Fantastic Reviews
Focus on this fact. The better other users describe your product and services, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as advice from family and friends.
Source: Brightlocal
77% Of Consumers Would Undoubtedly Post A Review If They Were Asked
More than a 35% would post a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal