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95% Of Unsatisfied Customers Will Go Back To A Company If A Business Deals With Issues Rapidly And Efficiently
Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of customers state written reviews are the only function that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally 2 out of 3 businesses have outstanding and great rankings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Usually, 142 million consumers check out Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the large bulk of customers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat clients honorably generally flourish, review websites help ensure of that.
Source: Statuslabs
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating
This stat is among lots of that highlight the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more important than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for services with a best five star rating.
Source: Brightlocal