Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Unhappy Consumers Will Go Back To A Company If A Company Deals With Problems Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

89% Of Consumers Choose To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

Most Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation doesn't impact just the consumers. Potential team members also look at rankings and read reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Due To The Fact That They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.

Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

The Majority Of Clients Aged 25-34 Published Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There's no skirting around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably usually succeed, review websites help ensure of that.

Source: Statuslabs