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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your consumers develops trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are happy to invest more cash with a company.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would leave a review to advise others about their client encounter and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their choice making process.
Source: Podium
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a physician or a legal representative.
Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Business
Clients do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income
Businesses that treat clients well typically prosper, review sites help make certain of that.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc