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Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the clients. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
83 Percent Of Clients Do Not Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to focus on customers' suggestions online.
Source: Statuslabs
89% Of Shoppers Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, everyday people choose to read reviews on their cell phones.
Source: Statista
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic popularity of a website can just presume when it pertains to trust.
Source: Review Trackers
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
Consumers Might Spend 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your product and services, the more money you can charge and customer review statistics show us precisely just how much more.
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista