The Majority Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.

Review sites are locations that people go to get the truth about a business, service or item . Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million customers check out Yelp every month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz