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70% Of Customers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as suggestions from loved ones.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can just go so far.
Source: Review Trackers
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp every month. This is as excellent a time as any if you have not declared your free Yelp business page.
Source: RevLocal
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
83% Of All Young People Were Asked To Post A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to client review stats, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat clients fairly usually succeed, review sites help make certain of that.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.
Source: Statista