49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Practically a third of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have exceptional and great rankings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your service or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a physician.

Young people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters