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Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients well generally prosper, review sites help ensure of that.
Source: Statuslabs
If A Company Makes An Effort To Solve Issues Quickly And Effectively, 95% Of Unhappy Customers Will Return To A Company
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a site can only presume when it pertains to trust.
Source: Review Trackers
The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Majority Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista