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When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Customers Browse A Businesses Feedback To Reviews
Not only do most clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95% Of Disappointed Clients Will Return To A Business If A Business Deals With Problems Rapidly And Effectively
Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When customers have to pick a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.
Source: RevLocal
Many Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall score.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics show the basic popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers