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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Many Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
83% Of All Younger Shoppers Were Asked To Give A Review Recently
Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
95% Of Disappointed Customers Will Return To A Business If A Business Deals With Problems Rapidly And Efficiently
Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
Irrespective of how appealing your marketing is, you still require consumer reviews. There's no way around it. Customers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would do it to educate others about their customer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
83% Of Consumers Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to focus on clients' suggestions online.
Source: Statuslabs
89% Of Customers Review A Businesses Replies To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are likely to trust a local business.
Source: RevLocal