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89% Of Buyers Choose To Read Reviews On Their Mobile Phones
Be it through an app or a mobile web browser, clients prefer to read reviews on their cell phones.
Source: Statista
83% Of All Younger Consumers Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to give a review on their company.
Source: Brightlocal
73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the potential customers are looking for. Almost a third of customers state composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
Just 6% Of Consumers Don't Rely On Consumer Reviews At All
According to consumer review data, a whopping 19 percent of customers constantly trust online reviews and never a buy without checking out reviews initially.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings stats, we discovered that a company requires to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of client reviews go on without a response. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a good experience.
Source: Brightlocal