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49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Since the vast bulk of consumers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers fairly usually flourish, review sites help make sure of that.
Source: Statuslabs
Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista