91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Customers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, most people choose to read reviews on their mobile devices.

Source: Statista

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Grow Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

82% Of Customers Check Out Review Sites Because They Wish To Buy An Item Or A Service And Wish To Get The Truth About Business Product Or Services.

Users come because they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to customer review stats, a tremendous 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

The Majority Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have outstanding and good rankings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Potential team members also look at scores and take a look at reviews.

Source: Deloitte