Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as guidance from loved ones.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Reviews Posted On Twitter Can Improve Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Since the large majority of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal