52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients creates trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

Majority Of Customers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the significance of online scores. Now that news of client satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users describe your services or product, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista