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70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
More Than Half Of People Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
Reviews Shared On Twitter Can Grow Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated material has an indisputable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If A Company Takes Care Of Problems Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company
Clients don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When clients have to pick a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a medical professional or a legal representative.
Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone